A personal injury firm with a content system that posts every week and never crosses the Bar.
An East Valley personal injury firm that runs on referrals. We built the design system, the monthly content themes, and the engine that turns every social post into a blog article and a Google update, all inside Arizona's advertising rules.
The firm's clients come almost entirely from referrals, which means the marketing job isn't shouting 'injured? call now'. It's making sure that when a past client's friend looks the firm up, everything they find looks credible, current, and human. And every word has to comply with Arizona's rules on lawyer advertising.
The approach.
- 01
A design system before a single post
Typography, color, carousel and reel templates, all locked so the feed reads as one firm. Business cards, disbursement folders, and a QR landing page built in the same system.
- 02
Monthly themes, plain language
Each month gets a theme families actually care about: what to do after a crash, how insurance really works, what a case timeline looks like. Educational, mainstream, and approved by the firm before it posts.
- 03
One post, three placements
Every social post becomes its own blog article on the firm's site and a Google Business Profile update. The site grows every week without anyone at the firm writing.
- 04
Google Business Profile rebuilt
A full audit, 85 services including city-specific variants for every East Valley suburb, a compliant business description, and a review system that never exposes client details.
- 05
Compliance as a feature
No guarantees, no case results without context, no client stories made public. Written to ER 7.1 from the first draft, reviewed by the firm's creative director before publishing.
What it produced.
Law firm results are case volume and referrals, and those numbers stay private. What we can show is the system, and it has run every week since launch.
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